Earlier this month, the company rolled out its first branded product, Conscious™ Greens, in the foodservice channel through a partnership with Performance Food Group.
Pairwise is among the first companies in the world to commercialize food developed using CRISPR gene editing technology. “The fact that we’ve gone from concept to product in just four years, with the recent launch of our gene edited Conscious™ Greens, demonstrates our ability to solve complex challenges for society and industry alike at the pace demanded by today’s marketplace.” We call this approach the Seismic Tweak,” said Ian Miller, Chief Development Officer at Pairwise. “With the Fulcrum platform, we can make small genetic changes that deliver big product impacts. Pairwise is applying this game-changing platform approach to both its own Conscious™ Foods branded products, and to the specialty and commodity crop products of its business partners. The platform, built on proprietary CRISPR technology along with other custom gene editing tools, further positions Pairwise at the vanguard of being able to make complex changes to plant genetics quickly and successfully, leading to innovative enterprise-scale applications. DURHAM, N.C.-( BUSINESS WIRE)- Pairwise, a health-focused food and agriculture company that is transforming the way that we eat, today announced the launch of its Fulcrum™ Platform.
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